It’s crucial to balance between promoting books and building an author brand. As the number of books published continues to grow exponentially, authors and publishers are finding new ways for how to market a book successfully. The expert book marketers at Smith Publicity advise using a combination of methods to achieve the greatest success. That means the best strategic mix for a successful book marketing campaign combines online methods and with traditional media publicity.

Blended media is a term that describes outlets with traditional distribution (TV, radio, magazines, newspapers) that also have an accompanying website. Interviews and stories become more compelling due to their increased audience reach through multiple channels. Their content can be linked-to an author’s social media channels to boost discovery and help make them more intriguing and valuable to their followers.

Radio interviews, which may not at first seem thrilling, can be beneficial to book publicity. Radio interviews often involve longer time slots targeting smaller but engaged audiences, which can significantly increase the chance of selling books. A similar format can be found online in podcasts, another excellent outlet to promote a book. Both radio and podcast producers have episodes or air time to fill, so they are always looking for new guests, and authors tend to be the most sought-out.

While success varies by book and author, a mix of approaches can bring the greatest success. It’s crucial to boost the opportunities provided by online booksellers by making sure that all book promotion pages are carefully and wholly completed. It’s essential to include relevant keywords to maximize the ability of readers to find your page after completing a search. When appropriately executed, traffic to each page about the book and the author will increase on more significant bookseller sites.